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Instagram Reels vs. YouTube Shorts: Where to Invest

Choosing the right short‑form platformOptimize hook length and pacing for each platform.Use cross‑po...

Instagram Reels vs. YouTube Shorts: Where to Invest

  • November 9, 2025
  • 1 pm
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Choosing the right short‑form platform

  • Optimize hook length and pacing for each platform.
  • Use cross‑posting with native sound where possible.
  • Measure watch time and completion rate to iterate.

Short‑form is powerful, but each platform behaves differently. Sokohuru analytics show where your content gets the best retention and reach.

Decision guide: Match platform strengths to your content type and goals.